MotorTrend
Startup brands looking to stand out among a crowded establishment are wise to build community among their owners. Upscale private Chinese EV startup Nio is borrowing pages from Rivian, Cadillac, Genesis, and numerous others by opening Nio Houses that go “beyond the car” in fashionable shopping malls…
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Chinese EV Startup’s Nio House Reaches “Beyond the Car”
Startup brands looking to stand out among a crowded establishment are wise to build community among their owners. Upscale private Chinese EV startup Nio is borrowing pages from Rivian, Cadillac, Genesis, and numerous others by opening Nio Houses that go “beyond the car” in fashionable shopping malls…