WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

Home » Science & Technology » WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

Kimeko McCoy 29/04/2025 20:21

The Digiday Podcast breaks down the art of the JBP deal with Exverus Media’s Hillary Kupferberg…

DigiDay
The Digiday Podcast breaks down the art of the JBP deal with Exverus Media’s Hillary Kupferberg…
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