MarTech
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
The post Why don’t martech vendors provide a tool for the metric that matters? appeared first on MarTech…
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Why don’t martech vendors provide a tool for the metric that matters?
Mike Maynard
21:19
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. The post Why don’t martech vendors provide a tool for the metric that matters? appeared first on MarTech…
