NewsWireJet
In a world driven by metrics and measurable outcomes, proving the value of public relations and influencer marketing can be challenging. That’s where Earned Media Value (EMV) comes in—a way to assign a dollar amount to unpaid media exposure like press mentions, social shares, and influencer content…
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Calculating Earned Media Value (EMV): Why It Matters and How to Get It Right
Thomas Mischke
14:19
In a world driven by metrics and measurable outcomes, proving the value of public relations and influencer marketing can be challenging. That’s where Earned Media Value (EMV) comes in—a way to assign a dollar amount to unpaid media exposure like press mentions, social shares, and influencer content…
