Deadline
EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over the last year, according to an Omdia report. Apps such Dramabox, Goodshort, Reelshort and Shortmax – which offer episodes lasting for around 60 to 90 seconds [……
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Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report
Sara Merican
19:19
EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over the last year, according to an Omdia report. Apps such Dramabox, Goodshort, Reelshort and Shortmax – which offer episodes lasting for around 60 to 90 seconds
