DigiDay
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy. …
Read More
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Kimeko McCoy
15:20
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy. …
