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China is estimated to have some 500 million basketball fans, more than 1 million basketball courts and 43 million NBA followers on the social media platform Weibo. But increasingly, grassroots basketball is gaining popularity in rural China. Amateur leagues from small towns have become viral sensations and have been dubbed the “VBA…
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Hype for the hoops: Village basketball gains traction in rural China
Yena LEE
16:23
China is estimated to have some 500 million basketball fans, more than 1 million basketball courts and 43 million NBA followers on the social media platform Weibo. But increasingly, grassroots basketball is gaining popularity in rural China. Amateur leagues from small towns have become viral sensations and have been dubbed the “VBA…