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Aston Martin’s CEO Says He Has A Strategy To Save The Brand
Home » News » Aston Martin’s CEO Says He Has A Strategy To Save The Brand

Aston Martin’s CEO Says He Has A Strategy To Save The Brand

Ehijie 19/02/2025 05:20

Aston Martin’s new chief executive, Adrian Hallmark, aims to resolve the company’s financial issues within 12 to 18 months. Having successfully led Bentley’s financial recovery, he now faces an even bigger challenge. In an interview with Automotive News, Hallmark described the opportunity to make Aston Martin sustainably profitable for the first time in its history as “irresistible.”

AutoJosh
Aston Martin’s new chief executive, Adrian Hallmark, aims to resolve the company’s financial issues within 12 to 18 months. Having successfully led Bentley’s financial recovery, he now faces an even bigger challenge. In an interview with Automotive News, Hallmark described the opportunity to make Aston Martin sustainably profitable for the first time in its history as “irresistible.” […]
The post Aston Martin’s CEO Says He Has A Strategy To Save The Brand appeared first on AUTOJOSH…
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