Hospitalitynet
While some in the hotel and travel industry see artificial intelligence (AI) as a transformative force, others remain skeptical—questioning whether it can truly enhance operations, guest experiences, and revenue or if it’s just another passing trend. To cut through the hype, hoteliers must understand how AI is being applied today…
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AI in hospitality: Separating hype from reality
While some in the hotel and travel industry see artificial intelligence (AI) as a transformative force, others remain skeptical—questioning whether it can truly enhance operations, guest experiences, and revenue or if it’s just another passing trend. To cut through the hype, hoteliers must understand how AI is being applied today…