NewsWireJet
Public relations (PR) is a crucial part of a company’s branding and communications strategy. However, measuring its success can be challenging. Unlike digital marketing, where direct metrics such as click-through rates and conversion rates are easily trackable, PR success is often intangible and involves elements like brand awareness…
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How To Measure PR Success: 5 Key Metrics
Michele Redner
00:20
Public relations (PR) is a crucial part of a company’s branding and communications strategy. However, measuring its success can be challenging. Unlike digital marketing, where direct metrics such as click-through rates and conversion rates are easily trackable, PR success is often intangible and involves elements like brand awareness…
