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The beauty pop-up boom: the new ‘big day out’ for Gen Z and Gen Alpha beauty consumers

Home » LifeStyle » Fashion » Beauty » The beauty pop-up boom: the new ‘big day out’ for Gen Z and Gen Alpha beauty consumers

The beauty pop-up boom: the new ‘big day out’ for Gen Z and Gen Alpha beauty consumers

Camellia Latson 31/01/2025 07:22

From Fenty Hair’s immersive takeover at Selfridges to L’Oréal Paris’ festival tour, beauty pop-ups are redefining brand engagement…

CampaignLive
From Fenty Hair’s immersive takeover at Selfridges to L’Oréal Paris’ festival tour, beauty pop-ups are redefining brand engagement…
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