DigiDay
The FT’s AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works…
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Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
Sara Guaglione
08:20
The FT’s AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works…
