The Economic Times of India
Mumbai: Advertising expenditure (AdEx) in India is expected to increase 8-10% in 2025, driven largely by the expansion of digital media, while traditional platforms such as TV and print are set to maintain a steady growth, according to Publicis Media South Asia CEO Lalatendu Das.Das said cricket would continue to attract significant ad spend despite some expected softness in the first half of the year…
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‘Ad spends may grow 8-10% in India this yr’:
Buffy Drews
06:23
Mumbai: Advertising expenditure (AdEx) in India is expected to increase 8-10% in 2025, driven largely by the expansion of digital media, while traditional platforms such as TV and print are set to maintain a steady growth, according to Publicis Media South Asia CEO Lalatendu Das.Das said cricket would continue to attract significant ad spend despite
