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For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses. While players like Zomato and Swiggy are betting big on this opportunity, Hemrajani remains cautious…
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India’s experience economy needs more than investment
Alejandro Haslett
22:21
For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses. While players like Zomato and Swiggy are betting big on this opportunity, Hemrajani remains cautious…
