Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

Home » Science & Technology » Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

Sam Bradley 16/01/2025 12:21

Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory…

DigiDay
Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory…
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