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PepsiCo is one of the largest food and beverage companies globally, with a significant presence in the beverage market. Competing primarily with Coca-Cola, PepsiCo’s pricing strategy is crucial for its overall business model. Pricing affects sales volume, shapes brand perception, and influences consumer loyalty. This article explores the various dimensions of Pepsi’s pricing strategy…
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Pepsi’s Pricing Strategy: Key Components and Market Impact
Gaylene Latson
03:21
PepsiCo is one of the largest food and beverage companies globally, with a significant presence in the beverage market. Competing primarily with Coca-Cola, PepsiCo’s pricing strategy is crucial for its overall business model. Pricing affects sales volume, shapes brand perception, and influences consumer loyalty. This article explores the various dimensions of Pepsi’s pricing strategy…
