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Zara, a flagship brand of the Inditex Group, has revolutionized the fashion industry with its unique approach to fast fashion. Known for its ability to bring runway trends to the masses quickly and affordably, Zara’s pricing strategy is a cornerstone of its success. This article delves into the key aspects of Zara’s pricing strategy…
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Zara’s Pricing Strategy: Balancing Affordability and Exclusivity in Fashion
Elida Lanz
02:23
Zara, a flagship brand of the Inditex Group, has revolutionized the fashion industry with its unique approach to fast fashion. Known for its ability to bring runway trends to the masses quickly and affordably, Zara’s pricing strategy is a cornerstone of its success. This article delves into the key aspects of Zara’s pricing strategy…
