LodgingMagazine
NORTH BETHESDA, Maryland—Choice Hotels International, Inc. began the next chapter of its reimagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu, and Radisson Individuals. The latest looks draw from these brands’ legacies while embracing Choice Hotels’ vision to shake up the hotel industry’s upscale and upper upscale segments…
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Choice Hotels Introduces New Visual Identities for Three Radisson Hotels Americas Brands
LODGING Staff
18:29
NORTH BETHESDA, Maryland—Choice Hotels International, Inc. began the next chapter of its reimagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu, and Radisson Individuals. The latest looks draw from these brands’ legacies while embracing Choice Hotels’ vision to