Axios
In less than a month, TikTok could be banned in the U.S. — and the fate of a multibillion-dollar creator economy is at stake.Why it matters: The global influencer industry is worth about $250 billion, Goldman Sachs estimates. TikTok is where the big money is, and where many influencers have built their largest and most loyal followings.For many influencers…
Read More
Prepping for the end of TikTok
Erica Pandey
17:19
In less than a month, TikTok could be banned in the U.S. — and the fate of a multibillion-dollar creator economy is at stake.Why it matters: The global influencer industry is worth about $250 billion, Goldman Sachs estimates. TikTok is where the big money is, and where many influencers have built their largest and most
