CityAM
As Brits’ loyalty to brands continues to erode and their commitment to seeking value continues to rise, retailers are optimising their digital presence in hopes of a bumper festive season. With online spending reaching ever-higher levels, and brand loyalty going down thanks to the increasing ease of switching between products on the internet…
Read More
Retailers reassess how to reel in cash-strapped savvy Brits for Black Friday
Amber Murray
17:26
As Brits’ loyalty to brands continues to erode and their commitment to seeking value continues to rise, retailers are optimising their digital presence in hopes of a bumper festive season. With online spending reaching ever-higher levels, and brand loyalty going down thanks to the increasing ease of switching between products on the internet…
