Digital Journal
Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: through high-quality products, reasonable prices, and brand recognition. But in 2024, consumers have a dizzying array of choices in a global…
Read More
Why more businesses are offering loyalty programs
Stacker
19:32
Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: through high-quality products, reasonable prices, and brand recognition. But in 2024, consumers have a dizzying array of choices in a global…
