MarTech
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability.
The post The biggest ideal customer profile mistakes businesses make — and how to fix them appeared first on MarTech…
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The biggest ideal customer profile mistakes businesses make — and how to fix them
Zac Stucki
19:19
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. The post The biggest ideal customer profile mistakes businesses make — and how to fix them appeared first on MarTech…
