DigiDay
The latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year…
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Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Michael Burgi
02:19
The latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year…
