The Next Web
As is their tradition at this time of year, Apple announced a new line of iPhones last week. The promised centrepiece that would make us want to buy these new devices was AI – or Apple Intelligence, as they branded it. Yet the reaction from the collective world of consumer technology has been muted…
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AI probably isn’t the big smartphone selling point that Apple and other tech giants think it is
As is their tradition at this time of year, Apple announced a new line of iPhones last week. The promised centrepiece that would make us want to buy these new devices was AI – or Apple Intelligence, as they branded it. Yet the reaction from the collective world of consumer technology has been muted…