DigitalMusicNews
Spotify is reportedly building its own automated ad exchange, with an initial focus on video as opposed to audio. That’s according to Axios, though Digital Music News has shed light on all manner of adjacent developments throughout 2024. Just in passing, that includes WPP-partnered Spotify’s apparent embrace of video (referring to podcasts…
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Spotify Is Reportedly Building Its Own Ad Exchange — With An Initial Focus on Video
Raleigh Schewe
09:23
Spotify is reportedly building its own automated ad exchange, with an initial focus on video as opposed to audio. That’s according to Axios, though Digital Music News has shed light on all manner of adjacent developments throughout 2024. Just in passing, that includes WPP-partnered Spotify’s apparent embrace of video (referring to podcasts…
