BusinessElitesAfrica
Starting a business in a niche market might seem like a strange choice, especially when it seems more profitable to aim for a bigger audience. But for small business owners, focusing on a specific part of the market can actually be a smarter move and lead to better success rather than trying to appeal to …
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Why Niche Markets May Boost Business Success
Ukpono Nsima
13:38
Starting a business in a niche market might seem like a strange choice, especially when it seems more profitable to aim for a bigger audience. But for small business owners, focusing on a specific part of the market can actually be a smarter move and lead to better success rather than trying to appeal to
