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In celebration of the FORMULA 1™ SINGAPORE AIRLINES SINGAPORE GRAND PRIX™ 2024 weekend, HUGO continued to cement its global presence in the world of F1™ with a unique, multi-layered “denim takeover” of the city. From September 17-22, HUGO introduced a striking denim Visa Cash App RB Formula 1™ Team car livery through a series of physical and digital activations that tapped perfectly into the brand’s connection to the world of racing as the team’s Official Apparel and Eyewear Partner…
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HUGO Continues to Take Racing Off-Track and into Culture for the Singapore Grand Prix™
Bong Schewe
12:25
In celebration of the FORMULA 1™ SINGAPORE AIRLINES SINGAPORE GRAND PRIX™ 2024 weekend, HUGO continued to cement its global presence in the world of F1™ with a unique, multi-layered “denim takeover” of the city. From September 17-22, HUGO introduced a striking denim Visa Cash App RB Formula 1™ Team car livery through a series of
