DigiDay
This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future. Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI…
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The state of performance marketing | Channels, distribution, conversions and managing advertiser success
PubMatic
07:06
This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future. Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI…
