DigiDay
Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend. …
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‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
Kimeko McCoy
11:13
Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend. …
