DigiDay
Retail media’s lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. …
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‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
Kimeko McCoy
07:20
Retail media’s lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. …
