Associated Press
Verizon Communications has long enjoyed its position as the leading provider of mobile services in the United States. But a new trend of price-conscious customers holding onto their old phones has hurt the bottom line for telecom companies seeking to capitali…
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Marketing exec wants to shift Verizon’s transactional image into one more tied to people’s lives
Shawn Chen
19:19
Verizon Communications has long enjoyed its position as the leading provider of mobile services in the United States. But a new trend of price-conscious customers holding onto their old phones has hurt the bottom line for telecom companies seeking to capitali…
