DigiDay
Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts to reach viewers effectively and drive business outcomes. Keeping pace with the evolving ecosystem remains a significant challenge as audiences consume more content across more platforms and cross-platform measurement remains difficult and inconsistent…
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Why multichannel TV viewing requires a balance between linear and streaming
Samsung Ads
20:24
Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts to reach viewers effectively and drive business outcomes. Keeping pace with the evolving ecosystem remains a significant challenge as audiences consume more content across more platforms and cross-platform measurement remains difficult and inconsistent…
