DigiDay
Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying. Bid shading and predictive pricing algorithms are becoming crucial for DSPs optimizing this process. Bid shading is an advanced strategy DSPs use to optimize bidding in first-price auctions [……
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How bid shading drives cost efficiency for advertisers in a world without ad IDs
Amazon Ads
20:24
Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying. Bid shading and predictive pricing algorithms are becoming crucial for DSPs optimizing this process. Bid shading is an advanced strategy DSPs use to optimize bidding in first-price auctions
