SwordAndTheScript
Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, I’ll compile these into cliff notes that highlight the more interesting findings…
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18 (mostly) B2B marketing and communications statistics that aptly summarize 2024
Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, I’ll compile these into cliff notes that highlight the more interesting findings…