SwordAndTheScript
Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isn’t a difficult concept. There are three key areas to measure – effort, engagement and results. Yet putting the concept into practice always seems to bring difficulty…
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11 B2B marketing measurement statistics to consider
04:21
Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isn’t a difficult concept. There are three key areas to measure – effort, engagement and results. Yet putting the concept into practice always seems to bring difficulty…
