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Book launches rarely draw global attention. On August 16, 2025, Alex Hormozi staged a nine-and-a-half-hour livestream for the launch of $100M Money Models, drawing over a million registrants worldwide. At the center was a headline offer: for $5,998, buyers could keep one copy of the book and “donate” 199 others through redemption codes…
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$100M Money Models Launch: A Branding Masterclass Revealed
Larisa Paris
12:20
Book launches rarely draw global attention. On August 16, 2025, Alex Hormozi staged a nine-and-a-half-hour livestream for the launch of $100M Money Models, drawing over a million registrants worldwide. At the center was a headline offer: for $5,998, buyers could keep one copy of the book and “donate” 199 others through redemption codes…
