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Brand identity is how a company presents itself to the world. It includes the visual elements—like logos, colors, and design—as well as the tone of voice, messaging, and personality that shape how people perceive the brand. It’s not just what a business says it is, but how it’s experienced by customers at every touchpoint…
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10 Best Brand Identity Examples and What Makes Them Work
Brand identity is how a company presents itself to the world. It includes the visual elements—like logos, colors, and design—as well as the tone of voice, messaging, and personality that shape how people perceive the brand. It’s not just what a business says it is, but how it’s experienced by customers at every touchpoint…